marketing at it’s finest
May 31, 2009
Most of the time, I hate commercials. They’re loud and obnoxious and they’re made that way on purpose. The mission? To reach the masses with a lower consciousness–and it works. We believe what we’re told and we buy things we don’t need (I’ll just leave out my opinion regarding the greater agenda: propaganda and rubbish!) However, once in awhile an advertisement is just good. This morning, I was marketed so I thought I’d share the message. I’m pretty sure most runners will get a kick out of this one:
“NO ONE HAS EVER BEEN HUMBLED BY JOGGING. If all we want to do is feel good about ourselves, jogging is the ticket. It doesn’t challenge us. It doesn’t test us. It doesn’t exact a physical or psychological toll. Worst case scenario is, jogging may cause mild perspiration on color-coordinated sweat suits. But if we’re willing to push ourselves into uncharted territory, a place littered with broken bodies and remnants of the human psyche, running may be what we’re looking for. Without question, it dishes out more heaping helpings of humble pie than any sport we know of. Little wonder that so few people have the testicular fortitude to lace up and run like an animal.” Pearl Izumi.
Could it be said any better? I think not.
The picture above are my elite Russian runner friends. They loved the ad…
